Home Artificial Intelligence Amazon launches its Bedrock generative AI service in general availability

Amazon launches its Bedrock generative AI service in general availability

by Joey De Leon

Amazon Web Services (AWS) has officially announced the general availability of its latest service, Bedrock. Bedrock is a service that provides a range of generative AI models from both Amazon and third-party partners through an API.

The service was initially unveiled in April and allows AWS customers to build applications on top of generative AI models and customize them using their own data. With these models, developers and brands can create AI “agents” that can perform tasks such as booking travel, managing inventory, and processing insurance claims automatically.

In the coming weeks, Bedrock will include the open-source large language model, Llama 2, from Meta, joining models from AI21 Labs, Anthropic, Cohere, and Stability AI.

Amazon claims that Bedrock will be the first fully managed generative AI service to offer Llama 2, specifically the 13-billion- and 70-billion-parameter variations. However, it’s worth noting that Llama 2 has been available on other cloud-hosted generative AI platforms, including Google’s Vertex AI.

While Bedrock is similar to Google’s Vertex AI, Swami Sivasubramanian, Vice President of Data and AI at AWS, argues that Bedrock has an advantage as it integrates well with existing AWS services such as AWS PrivateLink for secure connections with a company’s virtual private cloud.

Sivasubramanian stated, “Today’s announcement is a major milestone that puts generative AI at the fingertips of every business, from startups to enterprises, and every employee, from developers to data analysts.”

In related news, Amazon also announced the rollout of its Titan Embeddings model. This first-party model converts text to numerical representations called embeddings to power search and personalization applications. The Titan Embeddings model supports approximately 25 languages and chunks of text or whole documents of up to 8,192 tokens.

Amazon’s Bedrock initially faced some challenges after Bloomberg reported in May that most cloud customers did not have access to the service. However, with today’s announcements and its recent multi-billion-dollar investment in AI startup Anthropic, Amazon is aiming to make a significant impact in the growing market for generative AI.

With Bedrock, Amazon aims to provide businesses of all sizes with the tools to harness the power of generative AI models and unlock new possibilities for automation and productivity. As the demand for AI continues to grow, this service could become an essential tool for developers and enterprises looking to leverage the capabilities of generative AI.

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