Home Artificial Intelligence Deep Render Says Its AI Video Compression Tech Will ‘Save the Internet’

Deep Render Says Its AI Video Compression Tech Will ‘Save the Internet’

by Joey De Leon

Deep Render: Revolutionizing Video Compression with AI Technology

Video compression has been a long-standing challenge in the computer industry. As video requirements continue to advance, data volumes increase, putting a strain on traditional compression techniques and the internet infrastructure. However, Deep Render, a promising startup, has emerged with a solution that leverages artificial intelligence (AI) to tackle this problem head-on.

Founded by Chri Besenbruch and Asralan Zafar, computer science students at London’s Imperial College, Deep Render aims to revolutionize video compression. Their AI-only video compression technology has already demonstrated impressive results, claiming to offer 5x smaller video file sizes compared to traditional methods. Furthermore, the company has set its sights on achieving up to 50x improvements in compression efficiency.

The significance of Deep Render’s technology becomes apparent when considering the challenges faced by the internet’s infrastructure. Transferring video data consumes significant bandwidth, often resulting in lower frame rates, dropped frames, stuttering, and other undesirable artifacts. With the increasing popularity of data-hungry, high-quality videos and streams, finding a solution to optimize video compression becomes crucial.

Deep Render’s AI compression technology deviates from conventional approaches by employing a solely AI-driven compression pipeline. By exploiting redundancies in the video data in a fine-grained manner, the technology analyzes every pixel, its movements, and its destination within the frame sequence. This granular analysis allows Deep Render’s AI compression to achieve superior compression ratios while maintaining high-quality imagery and audio.

The potential of Deep Render’s technology is evident in its current capabilities. With file sizes already 5x smaller than traditional methods, the startup envisions future advancements that could lead to file sizes 50x smaller than technologies like H.264. The prospect of such significant compression improvements opens up new possibilities for video streaming, online video experiences, and data transmission efficiency.

Despite their breakthrough technology, Deep Render remains committed to further development. While their website offers valuable information about the company, a technology demo is restricted to commercial partners and investors. Deep Render has already attracted significant attention in the investment landscape, raising $9 million in a Series A funding round and receiving a $2.7 million grant from the European Innovation Council. These investments highlight the potential impact of Deep Render’s technology on the video compression market.

Deep Render faces competition from other tech giants like Alphabet’s DeepMind, Disney, and Nvidia, who also recognize the value of AI in video compression. Nvidia, in particular, recently launched Video Super Resolution (VSR), a technology that upscales lower-resolution videos to 4K using similar AI-driven methods to their well-known DLSS technology.

In conclusion, Deep Render’s AI compression technology holds great promise for revolutionizing video compression. By leveraging AI-driven approaches, the startup aims to address the current challenges faced by the computer industry in transferring large video files. With its impressive compression ratios and potential future advancements, Deep Render’s technology could significantly improve the online video experience and optimize data transmission efficiency.

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