How companies are embracing generative AI…or not

The rapid rise of generative artificial intelligence (AI) is posing challenges for companies as they grapple with whether the efficiency gains of the technology outweigh potential copyright and security risks. While some companies are rushing to embrace generative AI as workflow tools for employees, others are imposing internal bans until they can better understand the technology. Concerns about privacy and security have led prominent companies such as JPMorgan Chase, Northrup Grumman, Apple, Verizon, Spotify, and Accenture to block internal use of generative AI tools. The fear is that employees could inadvertently share proprietary information that could then be used elsewhere by the AI tool. However, experts suggest that the hesitancy to embrace generative AI may be temporary, as companies explore the potential benefits and develop strategies for responsible usage. Media companies, for example, are encouraging staff to find ways to use AI in the newsroom to increase efficiency. While large companies are taking their time to integrate generative AI responsibly, several companies, including Walmart, McKinsey, PwC, and EY, have found their solutions to the security dilemma by developing their custom versions of generative AI or implementing internal tools that address specific needs. OpenAI’s launch of ChatGPT Enterprise, which promises enterprise-grade security and privacy, may also help alleviate some of the concerns surrounding generative AI. However, it remains to be seen whether these new tools and security assurances will be enough to convince all companies to fully embrace generative AI in the future.