Google is set to launch its new range of Pixel smartphones and peripherals this week, with the Pixel 8 Pro expected to make a significant impact on both the Pixel brand and the wider Android smartphone market. However, Google’s goal goes beyond market share; it aims to create a “damn fine smartphone” that will grab consumers’ attention.
In the lead-up to the launch, more details about the hardware are being leaked, including a series of promotional videos for the Pixel 8 and Pixel 8 Pro. These videos, leaked by @MysteryLupin on Twitter, highlight the ease of switching to a Pixel device. They demonstrate how users can transfer their data, including texts, messages, contacts, music, and videos, with the tagline “Switch over, don’t start over.”
The promotional videos also emphasize the range of camera features, many of which are AI-driven. These features include the Magic Eraser tool for removing unwanted parts of a photo, Real Tone for visual reproduction, and the Best Take tool for creating composite images. Google wants consumers to recognize the role of its AI technology in these features.
In terms of hardware, Google has made a significant change by moving away from using Qualcomm Snapdragon system-on-chips to developing its own Tensor chipset. The Tensor chipset is designed to support AI and machine learning processes to happen on the device itself, rather than relying on cloud-based processing. This shift signals Google’s belief in the importance of on-device development.
The Pixel 8 and Pixel 8 Pro will also be the first smartphones to launch with Android 14 out of the box. Google has extended the support window for Android updates and security fixes to seven years, which is a significant selling point for consumers concerned about device longevity and security. Google hopes that other manufacturers will follow suit and prioritize long-term support.
Android 14 also emphasizes consistency for users while maintaining flexibility. Google has pushed its “Material UI” design across its devices and stock Android, creating a recognizable visual identity. The goal is to ensure that third-party apps act consistently, making them easier to use and integrate across different devices.
Overall, the Pixel 8 and Pixel 8 Pro represent Google’s vision for mobility in the Android ecosystem. The focus on AI and machine learning, consistent design principles, and long-term support and security updates demonstrates Google’s commitment to providing a high-quality smartphone experience for consumers.