Home Artificial Intelligence How much can artists make from generative AI? Vendors won’t say

How much can artists make from generative AI? Vendors won’t say

by Joey De Leon

Tech companies that use generative AI to monetize their platforms are facing increasing pressure from artists who are demanding fair compensation for the use of their work. A recent open letter from the Authors Guild, signed by over 8,500 writers, called on generative AI companies to stop using their works without proper authorization or payment. Several artists have also filed lawsuits against generative AI vendors, claiming copyright infringement and misuse. In response, some vendors have pledged to establish “creators’ funds” to compensate artists, authors, and musicians whose works were used to train their generative AI models. However, there is still much debate and confusion about how much creators can realistically expect to make from these funds. Several companies, including Adobe, Getty Images, Stability AI, and YouTube, have introduced or promised ways for creators to share in the profits generated by generative AI. However, the compensation policies from these companies have been vague and do not provide clear information on how much creators will earn. For example, Adobe’s bonus payment is based on the total number of approved images used in training and the number of licenses generated. Creators need to reach a $25 minimum threshold before they can withdraw their earnings. Getty Images plans to pay contributors based on a pro rata share for each asset contributed to the model training data set, as well as a share based on traditional licensing revenue. However, specific details about how compensation will be calculated are not provided by the company. Shutterstock distributes one-off payments to creators based on their contributions to the content library and offers additional compensation for content used to train AI models. However, exact proportions and amounts are not disclosed. Other companies, such as Stability AI and YouTube, are still working on revenue-sharing schemes and are unable to provide specific details at this time. This lack of transparency and concrete compensation schemes makes it difficult for creators to make informed decisions about allowing their work to be used in generative AI models. Overall, it is clear that there is still much work to be done to ensure fair compensation for artists in the generative AI industry.

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