Home MobileAndroid iPhone 15 Pro was pitched as the ultimate gaming handheld – but can Apple really take it to the next level?

iPhone 15 Pro was pitched as the ultimate gaming handheld – but can Apple really take it to the next level?

by Kyle Meranda

Apple’s announcements at their events often include a focus on gaming, promising a new era of mobile gaming with their latest products. However, there is a sense of inevitability that follows these announcements – the excitement dies down, and little is heard about these games until the next event. This article explores the challenges and skepticism surrounding Apple’s ambitions in the gaming industry.

Apple’s latest announcement showcased the iPhone 15 Pro, which boasts impressive advancements in technology, including the A17 Pro chip and a new GPU. The company emphasized hardware-accelerated ray-tracing, dynamic lighting, and photo-realistic graphics as features that would revolutionize mobile gaming. However, questions arise about the practicalities of running AAA games on a mobile device. Storage limitations, lack of physical controllers, and overheating issues might hinder the gaming experience. Furthermore, the pricing of AAA games on the App Store is a concern, given that the race to the bottom in pricing started early in the App Store’s history.

Another issue is the timing of these game releases. Many of the AAA games touted at Apple’s events are not new; they have been available on consoles or PCs for some time. It raises the question of whether players would be willing to pay premium prices for games that are not cutting-edge or exclusive to the platform. Additionally, past efforts by Apple, such as Apple TV gaming and the Apple Arcade, have been met with limited success. Apple TV gaming failed to gain traction, and the Apple Arcade shifted its focus from innovative games to more generic mobile fare.

While there is a lingering sense of skepticism, there is also a glimmer of hope. Apple has the potential to lead in the gaming industry with its advantages, such as a devoted user base and powerful hardware. However, there are concerns about Apple’s commitment and passion for gaming. App Store rules that prohibit emulators and native streaming apps hinder the platform’s potential for gaming. There is a need for Apple to open up its platform to more gaming options that will cater to a wider audience.

It is important to note that other mobile platforms also have their limitations. The Nintendo Switch is underpowered, the Steam Deck is bulky and short-lived in terms of battery life, and Android faces challenges with user spending habits. Despite these flaws, Apple has the opportunity to take the lead in mobile gaming if it can address the concerns and capitalize on its advantages.

In conclusion, Apple’s foray into gaming has been met with skepticism due to past disappointments and concerns about pricing, availability, and the company’s commitment to the gaming industry. While they have the potential to revolutionize mobile gaming, it remains to be seen whether Apple can overcome these challenges and truly establish itself as a dominant player in the gaming industry. Only time will tell if Apple can deliver on its promise of a new era of mobile gaming.

You may also like