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Meta Unveils New AI Tools for Advertisers

by Joey De Leon

Meta Platforms, the parent company of Facebook and Instagram, has announced the addition of new generative AI tools to its Ad Manager software. The new tools were unveiled at the recent Meta Connect developer conference and are aimed at enhancing Meta’s digital advertising capabilities.

The first tool, called “image expansion,” uses generative AI tools to adjust advertising images to fit different ad spaces. This feature will make it easier for advertisers to create and adjust digital assets according to their specific needs. Advertisers can now ensure that their visuals are optimized for various platforms and ad formats.

The second tool, “background generation,” allows advertisers to change the background on products displayed in advertisements. With this feature, advertisers can tailor their ads to different audiences by customizing the background to resonate with specific demographics or preferences. This personalization can help improve engagement and increase the effectiveness of ad campaigns.

The third tool, “text variations,” enables advertisers to experiment with various AI-generated advertising text. By testing out different versions of ad copy, advertisers can identify the most effective messaging that resonates with their target audience. This feature can save time and resources by automatically generating multiple variations of ad text for advertisers to choose from.

According to Matt Steiner, Meta’s vice president for monetization, these new tools have already started rolling out and will be more widely available next year. The addition of generative AI tools to Meta’s Ad Manager software demonstrates the company’s commitment to delivering innovative advertising solutions and improving the effectiveness of digital campaigns.

In conclusion, Meta Platforms’ introduction of new generative AI tools to its Ad Manager software is a significant step forward in enhancing digital advertising capabilities. These new features will enable advertisers to create more engaging and personalized ads that resonate with their target audience. With AI-powered tools becoming increasingly prevalent in the advertising industry, Meta’s move positions it as a forward-thinking player in the field.

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