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Rutronik Delivers MediaTek to Europe and Israel

by Amelia Ramiro

Rutronik is set to distribute MediaTek’s Genio processors in Europe and Israel, according to an announcement made by the company. This move is aimed at expanding MediaTek’s Internet of Things (IoT) presence in the region. With the ability to utilize Yocto Linux, Ubuntu, and Android, these processors are tailored for applications in robotics, industrial automation, and IoT.

The partnership with Rutronik, the largest European distributor, is expected to drive the growth of MediaTek’s IoT business unit. “As the largest European distributor, Rutronik will help us to further expand our IoT footprint in the region,” stated Richard Lu, Vice President of MediaTek’s IoT Business Unit.

The Genio processors are designed to meet the needs of a wide range of industries, including smart home appliances, industrial automation applications, robotics, POS devices, and digital signage. By offering these innovative components and technologies, Rutronik aims to fulfill the demands of its customers and stay ahead in the market.

Reza Armin Maghdounieh, Vice President Product Marketing Semiconductor at Rutronik, highlighted the importance of customer orientation and future viability. He stated, “For us, customer orientation and future viability means offering precisely those products that are currently in demand or will be in demand. MediaTek’s innovative components and technologies add real value to our line card. The symbiosis of high-performance components and our know-how fulfills exactly what our customers expect from us as a distributor.”

For more information about these processors and Rutronik’s distribution partnership with MediaTek, visit rutronik.com.

About the Author:
Chad Cox serves as the Production Editor at Embedded Computing Design. He is responsible for handling the news cycle, newsletters, social media, and advertising. Chad completed his B.A. in Cultural and Analytical Literature at the University of Cincinnati. To read more articles by Chad, visit his author page on the website.

Sources:
– “Rutronik Delivers MediaTek to Europe and Israel” – Embedded Computing Design (https://embeddedcomputing.com/authors/Chad Cox)
– Rutronik official website (https://www.rutronik.com/electronic-components/supplierpages/mediatek)

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