Samsung India is making efforts to boost sales of its premium products in the current economic climate by opening pop-up stores across the country. The new foldables, tablets, and smartwatches launched at the company’s Unpacked event in August have received positive reviews but come with premium price tags. This can make them a tough sell, especially in countries like India where flagship mobile devices do not typically sell well.
To overcome this challenge, Samsung India is planning to open 15 pop-up stores in different cities across the country. These stores will allow people to experience and try out the new devices, as well as showcase the benefits of the Samsung ecosystem. Visitors to these stores will also have the opportunity to participate in live demo sessions and giveaways.
The main focus of these pop-up stores will be on the Galaxy Z Fold 5 and the Galaxy Z Flip 5, as Samsung aims to mainstream its foldable devices. The company has seen increased pre-orders for these models compared to previous versions, with consumers from both big cities and small towns showing more interest in foldable smartphones this year.
The first set of pop-up stores launched on September 22 in Delhi, Gurgaon, Mumbai, Bangalore, and Hyderabad. These stores will remain open until October 2, following which they will expand to smaller cities and towns, although Samsung has not revealed their names at this time. In addition to the foldables, smartwatches, and tablets, the stores will also offer the Galax Buds 2 Pro earbuds and the Galaxy Book 3 Pro 360 laptop for purchase. Customers will be able to take advantage of various offers and will also receive free gifts with their purchases.
By opening these pop-up stores, Samsung India aims to make its premium products more accessible to consumers and provide them with an opportunity to experience the devices firsthand. This strategy not only allows potential customers to try out the products but also helps in creating brand awareness and generating buzz around Samsung’s latest offerings.
In a challenging economic climate, initiatives such as pop-up stores can play a crucial role in increasing sales and reaching a wider audience. The hands-on experience and personalized interaction offered by these stores can help alleviate any concerns consumers may have about investing in high-end devices. Samsung is taking a smart approach by targeting both major cities and smaller towns, recognizing that demand and interest for premium products exist across various regions of India.
Overall, the launch of these pop-up stores is a strategic move by Samsung India to boost sales and promote its latest flagship devices. By allowing consumers to experience the benefits of the Samsung ecosystem firsthand, the company aims to convert interest into sales and establish a stronger presence in the Indian market.