Home Artificial Intelligence Tom Hanks says AI version of him used in dental plan ad without his consent | Tom Hanks

Tom Hanks says AI version of him used in dental plan ad without his consent | Tom Hanks

by Joey De Leon

Tom Hanks, the beloved actor known for his roles in films such as Forrest Gump and Cast Away, has recently warned his fans about a fake dental plan ad that features his image. The ad, created using artificial intelligence (AI), showcases a computer-generated version of Hanks endorsing the dental plan. Taking to Instagram, where he has 9.5 million followers, Hanks clarified that he has no affiliation with the dental plan and his image was used without his permission.

This incident highlights the growing concern among celebrities regarding the use of AI in film and television. Hanks has previously expressed his worries about the potential misuse of AI, particularly in terms of creating realistic digital representations of people. In the past, he has approved digitally altered versions of himself in films, such as the computer-animated Christmas fantasy The Polar Express and the de-aged scenes in the upcoming film A Man Called Otto. However, Hanks believes that there should be legal regulations regarding the use of celebrity images and voices, considering them as intellectual property.

During a podcast interview with British comedian Adam Buxton, Hanks discussed the implications of AI technology in the entertainment industry. He stated that AI has the ability to recreate a person’s image and voice, allowing for performances to continue indefinitely, even after the person’s death. Hanks emphasized that these digitally created versions could possess a lifelike quality, posing both artistic and legal challenges. He mentioned ongoing discussions among guilds, agencies, and legal firms to address the legal ramifications of using celebrities’ digital likenesses.

Recently, the Hollywood writers’ strike raised concerns about the unchecked use of AI, which could potentially undermine the work of creatives. The Writers Guild of America reached an agreement with the Alliance of Motion Picture and Television that includes restrictions on the use of AI in film and TV production. However, Sag-Aftra, the union representing Hollywood actors, is still on strike, with issues surrounding pay and the unauthorized use of AI-generated likenesses as key points of contention. The resolution of the writers’ strike could potentially help resolve the actors’ strike, bringing about a resolution that satisfies all parties involved.

In the midst of these discussions, the upcoming film Here, directed by Robert Zemeckis and starring Tom Hanks, is set to utilize AI technology to de-age the actor’s character. The AI company, Metaphysic, claims to produce high-resolution photorealistic faceswaps and de-ageing effects in real-time, without the need for additional visual effects work.

As AI technology continues to advance, it is becoming increasingly important to establish regulations and guidelines to protect the rights and identities of individuals, especially those in the entertainment industry. The unauthorized use of celebrities’ images and voices showcases the potential risks and challenges posed by AI, highlighting the need for legal frameworks to address these concerns.

You may also like