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Will There Be An Apple Event in October?

by Kyle Meranda

The Possibility of an Apple October Event in 2023

Apple is known for its annual lineup of events, showcasing new products and exciting updates. However, this year seems to be different as there are rumors suggesting that there won’t be another fall event in 2023. According to Mark Gurman, a reputable Apple analyst from Bloomberg, the lack of new products and features makes it unlikely for Apple to justify holding an October event.

Typically, Apple organizes up to four events per year. These include a spring event, the Worldwide Developers Conference (WWDC) in June, a fall event focused on the iPhone, and a fourth fall event that usually highlights new Mac and iPad releases. However, it appears that major new iPad and Mac launches are not expected until 2024. This indicates that the holiday season for Apple may be relatively quiet, with the focus primarily on the iPhone and Apple Watch.

During Apple’s August earnings call, CFO Luca Maestri mentioned that Mac and iPad revenue is expected to drop double digits. This warning is indicative of Apple not anticipating strong sales during the holiday quarter for these product categories. It aligns with the rumors suggesting that Apple might not have enough enticing products to attract customers during this period.

While it is unlikely for Apple to hold an October event, there might still be the possibility of minor refreshes in the iPad and Mac lineup. Some speculations indicate that an updated iPad mini, iPad Air, or even a low-cost iPad might be unveiled. However, these changes would be relatively minor, and consumers should not expect any groundbreaking updates until 2024 when iPad Pro models with OLED displays and M3 chips are rumored to arrive.

Regarding the Mac lineup, there may be the release of at least one model equipped with the new M3 chip. This could potentially include the MacBook Air, 13-inch MacBook Pro, Mac mini, or even the iMac. If these products do materialize this year, Gurman suggests that Apple will likely introduce them through press releases rather than hosting a dedicated event.

It’s worth noting that Ming-Chi Kuo, another renowned Apple analyst, recently stated that new MacBook models with M3 processors are unlikely to be launched before the end of the year. If Kuo’s predictions are accurate, this could limit any potential M3 Mac releases to desktop models.

Looking back at Apple’s history, it’s important to mention that the company did not hold an October event last year. Nevertheless, there have been October events in the past, such as in 2013, 2014, 2016, 2018, 2020, and 2021. While there is no guarantee, Apple has surprised us before, so it’s still possible that they could announce something unexpected this October.

Ultimately, Apple enthusiasts and tech enthusiasts alike will have to wait and see whether Apple decides to host an October event in 2023. While the rumors suggest otherwise, Apple has been known to keep its plans under tight wraps, leaving room for surprises in the future.

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