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Former Wiggle features in new Nintendo Switch campaign

by Gamerx Ramiro

Nintendo Australia has launched a new brand campaign for the Nintendo Switch, featuring popular Australian entertainer Emma Watkins. Also known as the former-Wiggle, Watkins showcases how she incorporates the gaming console into her busy lifestyle to relax and have fun.

In the campaign, Watkins demonstrates how the Nintendo Switch fits into her routine, playing a variety of different games. The advertisement highlights her ability to unwind and enjoy herself through the console’s versatility. To further engage the audience, the campaign includes a video featuring Watkins, her sister Hayley Watkins, and her husband Oliver Brian.

Watkins expressed her excitement and gratitude for being a part of the campaign, stating, “It’s been such a thrill to partner with Nintendo Australia for this campaign and show how these games, and Nintendo Switch, form a part of my home routine and help me to relax and unwind by myself and with family.” She also mentioned the joy of sharing the gaming experience with her loved ones.

Nintendo Australia plans to release two more spots featuring Emma Watkins in the coming weeks. This move demonstrates the company’s intention to leverage her popularity and reach a wider audience. By showcasing the console’s compatibility with different lifestyles and individuals, Nintendo aims to promote the Switch as a versatile gaming device suitable for everyone.

The campaign is likely to attract the attention of both fans of Emma Watkins and those interested in the Nintendo Switch. Through her involvement, Watkins becomes a relatable influencer for parents and children alike. Nintendo Australia hopes to capitalize on her positive image and show how the console can enhance family leisure time.

As the gaming industry continues to thrive, partnerships like this demonstrate the creativity and innovation companies are employing to captivate consumers. By associating their brand with popular figures like Emma Watkins, Nintendo Australia aims to create a positive connection with its target market. This brand campaign is an example of the power of collaboration and how influential personalities can contribute to the success of product promotions.

Overall, the partnership between Nintendo Australia and Emma Watkins represents a strategic move to attract attention to the Nintendo Switch. The brand campaign showcases the versatility of the console and reinforces its ability to provide entertainment and relaxation in various settings. As the campaign continues to unfold with two more spots featuring Watkins, it will be interesting to see the impact on both sales and brand perception.

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