Apple has just released several new products, including the highly anticipated 15-inch MacBook Air, Mac Studio, and Mac Pro. These devices are now available for purchase, just in time for back-to-school shopping. College students can take advantage of special education pricing through Apple Retail and receive an Apple Gift Card worth $150.
The new 15-inch MacBook Air boasts a stunning 15.3-inch Liquid Retina display, powered by the impressive M2 chip. It offers up to 18 hours of battery life and features a silent, fanless design. This laptop is up to 12 times faster than its Intel-based predecessor, making it the world’s best 15-inch laptop. It also includes a new six-speaker sound system with immersive Spatial Audio, a 1080p FaceTime HD camera, and MagSafe charging. The MacBook Air comes in four beautiful finishes: midnight, starlight, space gray, and silver. The 13-inch MacBook Air with the M2 chip will also remain in the lineup, starting at a more affordable price.
The Mac Studio is a performance powerhouse in a compact design. Powered by the M2 Max and the new M2 Ultra chip, it offers a significant boost in performance and connectivity. The Mac Studio now features up to 192GB of unified memory, making it 6 times faster than the most powerful Intel-based 27-inch iMac. It is perfect for professionals who require high performance in a small form factor.
The Mac Pro combines the incredible power of Apple’s M2 Ultra chip with PCIe expansion capabilities. It is up to 3 times faster than the previous-generation Intel-based Mac Pro and has up to 192GB of unified memory. With the release of the new Mac Pro, Apple’s transition to Apple silicon is now complete.
For college students, Apple offers additional savings on the new 15-inch MacBook Air. With year-round education pricing starting at $1,199, students can also receive an Apple Gift Card worth up to $150. They can also enjoy 20% off AppleCare to protect their new MacBook Air. Additionally, they will receive three months free of Apple Music and Apple TV+, followed by a student rate of $5.99 for both services.
Apple Retail provides various services to assist customers in their shopping experience. Apple Specialists are available in-store, online, and through the Apple Store app to help with any inquiries or purchasing needs. Customers can also schedule a virtual appointment with an Apple Specialist to guide them through the buying process.
Customers can save on their purchase through Apple Trade In, where they can receive up to $1,500 for their current device and apply it towards a new Mac. Customers in the US can also enjoy 3% Daily Cash back when using Apple Card for their purchase and opt for interest-free monthly installments with Apple Card.
Apple offers fast and free delivery options, including two-hour courier delivery, free delivery, or pickup at an Apple Store location. Personalized setup assistance is available, and Apple Specialists can help with data transfer, app recommendations, and optimizing the device’s performance.
Customers can also participate in Today at Apple sessions to learn and explore more about their Mac. Schools and community groups can schedule Group Booking sessions to join in on the fun at any Apple Store location.
The new 15-inch MacBook Air with M2, Mac Studio, and Mac Pro can be ordered today on apple.com/store and in the Apple Store app. They will start arriving for customers on June 13 and will be available at Apple Store locations and Apple Authorized Resellers.
The prices for the new products are as follows: The 15-inch MacBook Air with M2 starts at $1,299 (U.S.) for regular customers and $1,199 (U.S.) with education pricing. The 13-inch MacBook Air with M2 starts at $1,099 (U.S.) for regular customers and $999 (U.S.) with education pricing. The 13-inch MacBook Air with M1 starts at $999 (U.S.) for regular customers and $899 (U.S.) with education pricing. The Mac Studio starts at $1,999 (U.S.) for regular customers and $1,799 (U.S.) with education pricing. The Mac Pro (Tower Enclosure) starts at $6,999 (U.S.) for regular customers and $6,599 (U.S.) with education pricing. The Mac Pro (Rack Enclosure) starts at $7,499 (U.S.) for regular customers and $6,999 (U.S.) with education pricing.
To learn more about the technical specifications and configure-to-order options, visit apple.com/mac-pro. Additional information on Studio Display, Pro Display XDR, and Magic accessories can be found at apple.com/shop/buy-mac.
With Apple Trade In, customers can trade in their current computer and receive credit toward a new Mac. Every customer who buys a Mac from Apple can enjoy a free Online Personal Session with an Apple Specialist and receive assistance with product setup and customization.
AppleCare+ for Mac provides expert technical support and additional hardware coverage from Apple, including accidental damage protection. Customers can visit apple.com/shop/trade-in to see the trade-in value of their current device and explore purchasing options.
Overall, with the release of the new MacBook Air, Mac Studio, and Mac Pro, Apple solidifies its position as a leader in the tech industry. These devices offer unparalleled performance, innovative design, and seamless integration with macOS, making them ideal choices for students, professionals, and anyone looking for a top-of-the-line computer.