Home Computing Dentsu’s James Bush: “Quantum Computing and AI Will Drive Personalisation”

Dentsu’s James Bush: “Quantum Computing and AI Will Drive Personalisation”

by Amelia Ramiro

connected homes and cities, where everyday objects are equipped with sensors and connected to the internet. This will enable seamless automation and create a more efficient and convenient lifestyle.

Virtual and augmented reality will also continue to have a significant impact on the industry. As these technologies become more accessible and affordable, brands will have the opportunity to create immersive and interactive experiences for their customers. From virtual try-on experiences to augmented reality advertisements, these technologies will revolutionize how brands engage with their audience.

Blockchain technology is another trend that will have a profound impact on the creative technology industry. With its decentralized and transparent nature, blockchain has the potential to transform how digital assets are created, distributed, and monetized. This opens up new possibilities for content creators, allowing them to have more control over their work and be properly compensated for their efforts.

Overall, the future of creative technology is exciting and filled with endless possibilities. As industry professionals, it is essential to stay curious, adaptable, and open to learning and exploring new technologies. By embracing innovation and leveraging emerging technologies, we can continue to push the boundaries of creativity and create meaningful and impactful experiences for our audiences. James Bush’s journey is a testament to the power of passion and innovation in driving a successful and fulfilling career in the creative technology field.

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